The 10 Best Ads of 2015 by Ad Week

Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best might be the most varied we've ever chosen.

There's the funniest :30 and most heartwarming :60 of the year. There's an all-pro Nike blockbuster and an all-found-footage Android crowdpleaser. There are stunning and timely PSAs about guns and LGBT rights. We've also got the year's craziest stunt, the best Christmas ad and the most memorable take on another hot topic: gender identity. (Those three campaigns came from France, Spain and Japan, respectively, while all the other work here is American.)

Congratulations to all the agencies and marketers for making the year's best work—a collection of inspiring spots that were each, in their own way, unskippable.
.
.
#10 Android "Friends Furever"

• 
  
  Agency: Droga5, New York Editor: Ben Suenaga, Friendshop!
  Droga5 prides itself on making some of the most original advertising around. Ironic, then, that its biggest hit in 2015 contained nothing but found footage. Not that the agency minded. This viral Android spot, featuring pairs of animal friends from different species, adorably illustrated the brand statement, "Be together. Not the same." And while David Droga admitted during Advertising Week that it was "a challenge to the way we create things," you can't argue with the staggering reach. With 6.5 million online shares, it's the most viral ad ever, according to Unruly. "We knew we might get some flack from industry folks, but we didn't make it for them. We made it for everyone else," say group creative directors Ray Del Savio and Jerry Hoak. "Great work can come from anywhere. You just have to be open to it." 

.
.
# 1 Geico "Unskippable"

Agency: The Martin Agency, Richmond, Va.
Directors: Terri Timely, Park Pictures






. Complete Ranking at source link: Ad Week. . .